Rebrand

Throughout my tenure at Balbix, I collaborated closely with the VP of Marketing to develop a comprehensive strategy aimed at enhancing our brand expression. This endeavor encompassed several key components, including the establishment of a unified color palette, the refinement of typography styles, the crafting of an illustrative approach for both blogs and product visuals, the definition of suitable iconography, and the orchestration of a comprehensive website overhaul rooted in systematic principles.

All the work was done by me.